![]() ![]() Clary/AFP/Getty ImagesĬoca-Cola took advantage of the trend and created its own hard seltzer version of Topo Chico in partnership with Coors, which hit shelves in 2021. White Claw was among the first beverage companies to recognize the changing consumer tastes in the alcohol market. In fact, their products were in such high demand at one point that there were shortages. Brands like White Claw and Truly Hard Seltzer took advantage of the trend by pre-mixing and bottling low-calorie seltzer with liquor, creating a sweet spot in the market with drinks that have comparable alcohol percentages by volume to beer. It didn’t seem worth the time and money when people would just turn to beer.īut around 2016, beer sales started flagging, while seltzer and liquor sales were growing. And on top of that, they’d have to comply with a complicated legal landscape in the United States where laws for selling alcoholic beverages vary by state. There was also a “perception that a non-alcoholic brand becoming associated with alcohol would damage or harm the brand in some way,” said Caleb Bryant, associate director of food and drink reports at Mintel, a market research firm. “So, bringing that into the ready-to-drink space was a no-brainer,” she added.īut it took some time for brands like Simply, which is owned by Coca-Cola, to reach that realization.įor decades, it was “generally frowned upon” for non-alcoholic beverage brands to enter the alcoholic beverage market, Stanford said. “Consumers are already using the non-alcoholic Simply brand as part of their mixology regimen,” Jamie Wideman, vice president of innovation at Molson Coors, told CNN ahead of the company’s Simply Spiked Lemonade launch last year. But until recently if you wanted, for instance, a vodka and cranberry you’d have to purchase a bottle of vodka and some cranberry juice separately to mix it yourself.īrands recognized that this was happening with their non-alcoholic beverages all the time, said Stanford. Spiked beverages have been around for a while. We’re really at the very beginning,” said Duane Stanford, editor of Beverage Digest, an industry trade publication. Casey Brooke Lawson/AP Images for HARD MTN DEW We created a more flavourful and very approachable alcoholic beverage so that everyone can enjoy the feeling of paradise done the Corona way.Nowadays, just about every non-alcoholic drink has an alcohol-infused twin. ![]() "It is our mission to bring paradise to people everywhere and our newest innovation does just that. "Corona is a brand that was born from the tropics and as we encourage consumers to embrace the lifestyle around the world, we're excited to offer a new Corona beverage to those who love the brand but are looking for options outside of beer," said Felipe Ambra, global vice president for Corona. The 4.5% abv product comes in Guava & Lime, Raspberry & Lemon, and Grapefruit & Lemongrass flavours. The move marks the brand’s first foray outside of beer in the UK.Ĭorona Tropical is described as a “refreshing alcohol beverage with no added sugar and less than 100 calories per can”.Ĭiting data from Research & Markets, AB InBev said the global alcoholic infused sparkling water market size is expected to expand at a compound annual growth rate of 12% over the next several years. Anheuser-Busch InBev has rolled out a lightly sparkling alcoholic drink made with fruit juice, as it looks to tap into the lower calorie drinks market.
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